Premier League clubs to profit from new $2billion US TV rights deal

Premier League football clubs are for a huge payout as American broadcasters battle it out to secure the TV rights of the league for $2billion (£1.5billion).

English football’s elite division looks poised to solidify itself as the most lucrative league in the world as reports suggest it could earn double what was initially negotiated in 2015.

Indeed, the Financial Times report that CBS, ESPN and NBC are all hoping for a chance to receive rights to show off the Premier League on their channels, while bids by second-round bids by Disney's ESPN, Comcast's NBC, and ViacomCBS are due by November 18.

At present, it’s NBC who has the right to broadcast games, following the deal they made in 2015 for around $1m (£745m). However, now that amount is set to jump tremendously, at around $2bn (£1.5bn).

The deal, if it goes through, will be the biggest overseas TV deal ever made, while the mouthwatering figures have stunned Premier League club executives, who were expecting a lesser amount.

The Covid pandemic had a huge impact on Premier League clubs, as they lost around £2bn in broadcast and matchday revenue across two seasons. As such, this fresh deal will be seen as a massive coup.

Do you football will ever become mainstream in the US like basketball and baseball? Let us know in the comments section.

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In the UK, Sky, Amazon, and BT Sport each agreed to continue their coverage of the league, rolling over their £5bn agreement.

But across the pond, three bidders are looking to increase the revenue, with hopes of landing rights that will see rights stretch from 2022-23 through until 2027-28.

The move is seen as a huge indication that football is finally taking the US by storm – while it’s boosted by the fact that TV companies are putting a great onus on live sport to get viewers to stick to their programmes instead of crossing over to streaming platforms such as Netflix.

Last season NBC recorded viewing figures for Premier League matches as an average of 879,000 viewers per match for the 2020-21 season, which was up two per cent from the previous year.

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