Apple ‘consider bid’ for Premier League rights as fans say ‘f***ing nightmare’
Football fans have bemoaned the news that Apple are considering a bid for Premier League TV rights – having already been forced to shell out for three rival providers.
With Sky Sports and BT Sport joined by Prime Video as broadcasters of the most watched league in the world, Apple's potential involvement could make that four.
It currently costs fans an average of £105 per month to watch all the fixtures made available on television or by streaming – with many not expecting Apple to come cheap.
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With Bloomberg reporting that Apple are considering bidding for streaming rights, some Premier League matches would be included as well as English Football League fixtures.
Rather than get excited by the interest of the American multinational technology company, fans are worried about the additional costs it might bring.
One angry fan replied: "Premier League streaming right in the UK are a f***ing nightmare. More expensive to watch our own English league here than anywhere else in the world. Needs major reform."
Premier League fans, would you welcome another streamer or is there already too many? Tell us in the comments section below.
A second said: "Watching PL in the UK is so dumb. As a viewer you need to be subbed to 3-4 providers just to be able to watch games because coverage is split between them."
A third agreed: "What a thrilling prospect – having to pay for Sky, Amazon and Apple just to watch football."
A fourth posted: "Hurray, another service to have to pay for." A fifth continued: "There is too many at too big a price this isn't about the fans anymore."
With BT Sport set to be rebranded under the TNT Sports banner from next season, it remains to be seen how Apple's potential bid could change matters.
With 200 of the 380 games being broadcast live, the seven packages are currently split between the three broadcasters.
As it stands, the Premier League's current deal over UK broadcasting rights runs until the end of the 2024/25 campaign, which is set to remain in place.
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